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Streamlining Vehicle Service Contract Claims
When talking to service advisors one pain point consistently rises to the top: Vehicle Service Contract (VSC) claims. The process includes lengthy phone calls, repetitive…
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.
Frustrated Customers, Overloaded Employees: The True Cost of Outdated…
Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle…
Targeting Tactics: Successful Facebook Marketing for Dealers
Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to…
A Dealer’s Transition to GA4: Preparing Now
We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.
Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…
Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…
What Gen Z Wants from a Dealership Experience
Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
The Secret to Customer Retention
With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives…
Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…
Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
