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Quarterbacking Your Deals: The Strategic Advantage of eContracting
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As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
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Breaking Down a Bad Customer Experience and How to Overcome It
How to Overcome Customer Experience Road Bumps in Your Service Drive
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Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
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Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
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Say Goodbye to Facebook’s Vehicle Tab
Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.
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Four Types of Video Content to Incorporate into Your Dealership’s…
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know…
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Guide to Effective Dealership Advertising on YouTube
78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great…