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Streamlining Vehicle Service Contract Claims
When talking to service advisors one pain point consistently rises to the top: Vehicle Service Contract (VSC) claims. The process includes lengthy phone calls, repetitive…
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.
Frustrated Customers, Overloaded Employees: The True Cost of Outdated…
Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle…
Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
Say Goodbye to Facebook’s Vehicle Tab
Facebook is giving automotive retailers a fresh reminder of how fast-paced and ever-changing the social media marketing landscape can be.
Four Types of Video Content to Incorporate into Your Dealership’s…
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know…
Guide to Effective Dealership Advertising on YouTube
78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great…
