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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Leading The Way: 3 Tips to Help Your Team Find Quality Prospects
Customers have unlimited options in today’s market, so it’s important your team makes the most of every interaction. Failure to do so jeopardizes long-term customer…
Is your sales team staying in tune?
Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments. The…
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Accessible, Accurate, Actionable: The 3 A’s Behind Optimizing Your…
Customer information is essential to any dealership’s daily operations, and making sure your data is available to you in real-time is the key to achieving…
3 Fantasy Football Player Types that Resemble Dealership Leads
With the NFL season underway, fantasy football is in full swing. Managers have just finished their drafts and are now reviewing their lineups deciding who…
Mitigating High Sales Turnover
There has been undeniably high employee turnover across nearly every industry in 2021. The automotive industry has not been spared with of a turnover rate…
Leverage Technology in F&I to Increase Revenue
There are many reasons why a dealership invests in a digital solution for their F&I department – to cut down on paper, increase efficiency, maintain…
