Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Leading The Way: 3 Tips to Help Your Team Find Quality Prospects
Customers have unlimited options in today’s market, so it’s important your team makes the most of every interaction. Failure to do so jeopardizes long-term customer…
Is your sales team staying in tune?
Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments. The…
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Accessible, Accurate, Actionable: The 3 A’s Behind Optimizing Your…
Customer information is essential to any dealership’s daily operations, and making sure your data is available to you in real-time is the key to achieving…
3 Fantasy Football Player Types that Resemble Dealership Leads
With the NFL season underway, fantasy football is in full swing. Managers have just finished their drafts and are now reviewing their lineups deciding who…
Mitigating High Sales Turnover
There has been undeniably high employee turnover across nearly every industry in 2021. The automotive industry has not been spared with of a turnover rate…
Leverage Technology in F&I to Increase Revenue
There are many reasons why a dealership invests in a digital solution for their F&I department – to cut down on paper, increase efficiency, maintain…
