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Streamlining Vehicle Service Contract Claims

When talking to service advisors one pain point consistently rises to the top: Vehicle Service Contract (VSC) claims. The process includes lengthy phone calls, repetitive

ERA-IGNITE Keyboard Shortcuts

ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)

Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.

Frustrated Customers, Overloaded Employees: The True Cost of Outdated…

Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle

Navigating the New Era of Car Buying

In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.

old black and white image of a man driving a car

The Evolution of Cars and Consumer Expectations

Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles

Reviewing data

4 Things Every Dealership Can Do to Prepare for Future Success

Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.

Old Model T car next to a fence

Lessons from a Trip Down Memory Lane

The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard

3 Steps to Better Lead Generation

It’s no secret: cars are expensive these days. The average new car price is up almost five percent from where it was a year ago

Abstract highway

4 (+1) Car Buying Trends Setting the Pace

I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new

Man holding tablet and shopping online

5 Steps to Online Retailing

Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical