Featured Article
Streamlining Vehicle Service Contract Claims
When talking to service advisors one pain point consistently rises to the top: Vehicle Service Contract (VSC) claims. The process includes lengthy phone calls, repetitive…
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.
Frustrated Customers, Overloaded Employees: The True Cost of Outdated…
Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle…
Tips for Making the Most of Rising Gas Prices
While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are…
Tips to Increase Traffic to your Service Drive
Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service…
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.
