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Year in Review: Ten Popular Stories from 2024
Take a look at the top Fuel articles and Connected episodes from 2024.
A Lesson in Process and Patience
It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic…
NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been
Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
The Secret to Customer Retention
With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives…
Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…
Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
Why Cybercriminals Target Dealerships
Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another…
ABC’s of Dealership Marketing Pt. 2
In a continuation of our alphabet series, we’ll cover the final letters to ensure that your dealership’s marketing plan has everything it needs to create…
ABC’s of Dealership Marketing Pt. 1
There are consistent, essential elements of dealership marketing that you can use more or less of to get your desired results—they’re the ABC’s to any…
Struggling to Acquire Used Car Inventory? Marketing Can Help.
You don’t need to create a whole new game plan to find the used vehicles you want for your lot. Instead, you just have to…
