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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![line of car bumpers in a dealership parking lot](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.21.23-Finding-and-Acquiring-Quality-Used-Cars-in-Todays-Market.png)
Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…
![person looking at a laptop with YouTube video icons glowing above it](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.14.23-8-Video-Marketing-Stats-and-What-They-Mean-for-Dealerships.png)
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
![person with baking ingredients spread across the table in front of them cracking an egg](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.24.23-Dealership-Social-Marketing-Recipe-for-Success.png)
Dealership Social Marketing Recipe for Success
Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.
![person using their phone and laptop to interact on social media](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.17.23-Targeting-Tactics-Successful-Facebook-Marketing-for-Dealers.png)
Targeting Tactics: Successful Facebook Marketing for Dealers
Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to…
![person looking at analytics on a laptop](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.3.23-A-Dealers-Transition-to-GA4_-Preparing-Now.png)
A Dealer’s Transition to GA4: Preparing Now
We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.
![letters inside of a mailbox that's being opened](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.17.23-Targeting-Tactics_-Successful-Dealership-Direct-Mail.png)
Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…
![person looking at an email offer on their phone with a laptop in their lap](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.10.23-Targeting-Tactics_-Successful-Dealership-Email-Marketing.png)
Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
![two people looking at data on laptops and writing](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.3.23-The-Value-of-Your-Dealerships-First-Party-Data.png)
The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…
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Accessible, Accurate, Actionable: The 3 A’s Behind Optimizing Your…
Customer information is essential to any dealership’s daily operations, and making sure your data is available to you in real-time is the key to achieving…
![group of young people looking at phones in their hands](https://fuel.reyrey.com/wp-content/uploads/2022/12/12.1.22-What-Gen-Z-Wants-from-a-Dealership-Experience.png)
What Gen Z Wants from a Dealership Experience
Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.