Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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What an Effective Cyber Team Looks Like
Having an effective cyber team in place makes all the difference in whether your dealership falls victim to a cyberattack, but what does this kind…
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Cybersecurity: Then and Now
While the first computer went online in 1945, the first recorded cyberattack wasn’t until 1970. And the word cybersecurity wasn’t even added to the dictionary…
![encrypted computer code](https://fuel.reyrey.com/wp-content/uploads/2022/09/cybercrime.png)
Why Cybercriminals Target Dealerships
Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another…
![Cyber security](https://fuel.reyrey.com/wp-content/uploads/2021/09/600-x-400-Networking-Fuel.png)
Are you doing enough to prevent cyberattacks?
Theft is a crime as old as time. And as information has become more digital, and more valuable, criminals have developed ways to steal it.…