Scott Hudson
Articles by Scott Hudson:
Is Your Internet Lead Process Dated?
In 2000, only 54% of new car buyers used the Internet to aid in the shopping process, according to a J.D. Power and Associates Whitepaper. The…
Help! I Need a Great Manager!
My articles the last two months have addressed some of the decision making issues dealerships face in the advertising and vehicle inventory areas. This month,…
Work Smarter When Selecting Inventory (4 Tips)
Last month we looked at the decision-making process for advertising in dealerships. This month we turn to the inventory decision-making process, which is often a…
Do You Know What You’re Getting Out of Your Advertising Dollar?
In my 12 years working in dealerships and now as a consultant, I’ve seen a few problems repeated over and over in dealership after dealership.…