Going for Gold in Your Service Drive: Prioritize High-Mileage Vehicles

As the world tunes in to watch athletes strive for gold in the Olympics, your dealership can also aim for top performance in your service drive. Just like these athletes, who train meticulously and strategize for every event, your service department can achieve new heights of success by focusing on a key opportunity: high-mileage vehicles.

Unlocking the Value of High-Mileage Vehicles

High-mileage vehicles, those with over 60,000 miles, require more scheduled and preventative maintenance than their newer counterparts. While many service departments recognize the opportunity these vehicles present, they can fall short of maximizing potential profits due to outdated processes and misallocated resources. Is your dealership tapping into this significant revenue opportunity?

Data from a recent study shows as vehicles age, the average cost per RO increases. Vehicles 10 years and older have an average RO cost 96% higher than those just one year old. This means that servicing high-mileage vehicles can significantly boost your service drive’s profitability. Yet, many dealerships are missing out because these vehicles often pass through express lanes handled by less experienced technicians, resulting in one-line ROs and missed upsell opportunities.

The Olympic Strategy: Precision and Skill

In the Olympics, athletes rely on precision and skill to secure their victories. Similarly, your service department can adopt a strategic approach to handle high-mileage vehicles. Integrating a system that routes high-mileage vehicles to experienced technicians and service advisors can improve efficiency and profitability.

This technology can also help monitor and manage the status of ROs, ensuring that no upsell opportunities are missed. By embracing technology, your dealership can stay ahead of the competition and achieve gold-medal performance in your service drive.

Leverage Technology for Gold Medal Performance

Just as athletes use cutting-edge technology to push themselves in practice and improve their performance, your dealership can utilize advanced tools to streamline operations and maximize revenue. A digital solution that tracks and reports on one-line ROs can provide valuable insights into your service drive’s performance. These insights can help identify areas for improvement and ensure high-mileage vehicles receive the attention they deserve.

As we watch athletes from around the world compete for Olympic gold, let’s take inspiration from their dedication and effort. By focusing on high-mileage vehicles, your dealership can unlock significant profit opportunities and achieve new heights of success in your service drive. So, gear up and go for gold in your service drive this season!

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