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Frustrated Customers, Overloaded Employees: The True Cost of Outdated Scheduling

Since hanging up my hat as a service advisor in 2005, I can’t help but notice how little has changed in the way dealerships handle

The Future is Here, and It’s Powered by AI

The world changed forever in 1983. Most people weren’t ready for the internet revolution. In 2025, we’re on the brink of another technological revolution.

ERA-IGNITE Keyboard Shortcuts

ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)

Keyboard shortcuts can do wonders for your everyday tasks. Here’s an updated list of the most common shortcuts in ERA-IGNITE.

NADA 2025 Sign surrounded by snow in New Orleans

NADA 2025: Working in a Winter Wonderland

This year's show proved that the auto industry can handle anything. If you couldn't make it, find out what happened in the Reynolds booth.

NADA… the Catalyst for 2025: What’s Ahead for Reynolds

With the NADA show now behind us, take a peek at where Reynolds is headed this year.

Image of a car with Information about it highlighted above the image.

3 Ways AI Can Elevate Your Dealership’s Online Inventory

On average, Americans are exposed to between 4,000 and 10,000 advertisements every day. From commercials on TV to billboards on your way to work, all

hand touching a screen with a spark of light at the center

4 Ways to Utilize AI and Unlock Your Full Potential

Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.