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Kasi Edwards

Senior Vice President, Marketing, Reynolds and Reynolds

Kasi Edwards is senior vice president of marketing at Reynolds and Reynolds. She is responsible for all marketing, including branding, advertising, communications, market research, and delivery of dealership marketing services. During her 23-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.

Articles by Kasi Edwards:

Goals

New Year’s Resolutions to Keep Your Business Growing in 2017

There were signs in 2016 hinting at what’s to come in the industry. We saw the decline, although modest, start to creep in. Historically, automotive

NADA

3 Challenges Dealers Face…Are Answers Found at NADA?

You’ve seen the news and undoubtedly heard about it already. But I’m going to repeat it againmore than 17 million vehicles sold. 17 million! The

Medal

The Best of 2015 – Top System Tips

The entire Reynolds crew and I would like to wish you the very best this holiday season and good fortune heading into the New Year. To