Kasi Edwards
Senior Vice President, Marketing, Reynolds and Reynolds
Kasi Edwards is senior vice president of marketing at Reynolds and Reynolds. She is responsible for all marketing, including branding, advertising, communications, market research, and delivery of dealership marketing services. During her 23-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.
Articles by Kasi Edwards:
The Best of Fuel – Most Read Articles in 2019
It’s December already? Where did the time go? 2019 is almost over but before we look forward to 2020, let’s look back on the most…
Leave the Comfort of Your Dealership to Better Your Business
If you’re a parent who’s sent a child to college, you know how intimidating the life change can be. You also know the new experiences…
5 Tips On Giving the Next Generation the Buying Experience They Want
Customers are continuously demanding better buying experiences. The Salesforce State of the Connected Customer report says 56% of customers actively seek to buy from the…
Dealer Stories: How Scranton Motors Improved, One Call At A Time
The Ritz-Carlton is known for providing superior customer service and delivering personalized experiences to its guests. Hotel staff will go above and beyond to make…
Top 10 Fuel Articles of 2018
As 2018 comes to a close, Reynolds and Reynolds would like to wish you a happy New Year. To celebrate another year of improving automotive retail,…
Hawthorne Chevrolet Found a New Approach to Customer Experience
In a world filled with technology, customers expectations have evolved. They demand quick, digital, and personalized. When your customers make it to F&I, are you…
Uftring Automotive’s Time Saving Solution
Now more than ever, customers expect fast service and simple processes from all of their purchases. With companies such as Amazon implementing one-click purchases, fast…
Is your dealership ready for 2018?
Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just…
The best of 2017 according to you!
As 2017 comes to a close, Reynolds and Reynolds would like to wish you a Happy New Year. To pay tribute, we wanted to give you…
CrossRoads Automotive Group Tackled Its Paper Monster
We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs…
