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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Is “Walking” a Hidden Revenue Leak in Your Service Department?
I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a…
Connecting the Dots without Missing the Opportunity: Back to the Future
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
Gen Y Buyer Goes Out of His Way to Avoid the Dealership Next Door
We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…
Data: The Secret to Acquiring Profitable Inventory for Your Dealership
In 2013, used vehicle sales averaged almost 32%* of a dealership’s total sales dollars. That means maximizing the Used Vehicle Department’s operations can have a…
Could You Double Service Business? (6 Questions to Ask)
Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial…
Facing the Facts – and Misperceptions – about Gen Y
The facts about Gen Y and vehicle purchases are not encouraging. The lack of buyers under age 30 has been a conspicuous gap in the automotive…
How to Lift Parts Gross Without an Increase in Sales
Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra work by…
