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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Business Trip or “Trick or Treat” for Adults? How to Get the…
A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…
On Any Given Day, 75 Percent Are Repeat Customers
If you’ve ever been to a Disney Park or on a Disney Cruise, you’ll know why people often leave reviews like these: “That’s what memories…
What Does It Mean to Be Effective? (Plus 3 Examples)
McDonald’s has a highly efficient process, and that’s a business model that has been extremely profitable for them. But while there are lessons to be…
4 Trends That Help You Avoid Data Fraud and Breaches
Women’s clothing and accessories company Bebe announced last month that it recently detected what it called “suspicious activity” on the computers that run its payment…
3 Companies That Excel at Efficiency: Does Your Dealership Compare?
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
$4,551 Per Square Foot. What Apple Knows about the Customer Experience
I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…
Customize the Look of your ERA-IGNITE or POWER Screens
You may not know it, but in both ERA-IGNITE and POWER, you have several options to customize the color scheme of the screens you work…
