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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
True Stories: “I didn’t want to be pressured.”
Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a…
3 Tips for Cutting Down Your Service Drive’s…
Have you ever stopped to think about why Henry Ford’s moving assembly line was such a huge innovation? A moving line didn’t remove the need…
True Stories: “They treated me like I was a young, uninformed, and…
Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…
ERA-IGNITE Keyboard Shortcuts (With Printable Reference Sheet)
Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.…
Are Your Customers Aware of Service Appointments?
What good is migrating from an open service system to an appointment-driven approach if you are not educating your customers that appointments are a viable…
What’s the Best Data for Profitable Inventory Decisions?
I was visiting a Ford dealership about a year ago when I found a great example of what’s wrong with the “market-based pricing” models most…
Switch Between Stores With the Quick Change Feature
Are you constantly flipping between different stores and applications throughout your day? We talked about how color coding your screens can help, but you can…
