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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Service Is Make-or-Break for Customer Loyalty
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
Is Wholesale Loss Kicking Your Butt? Learn Tricks to Minimize It
Picture this: You just took a five-year-old vehicle in on trade. You cleaned it out, fixed it up, washed it, and put a price tag…
4 Payment Security Tools to Help Protect Your Dealership’s Bottom Line
When most people think of Chick-fil-A, they probably associate the brand with positive qualities such as good, quick-service food and friendly service. Now, Chick-fil-A has…
Visual Learner? ERA-IGNITE Now Has Help Videos
Do you find it easier to learn something new from watching a video rather than reading an instruction manual? Well you’re in luck. New informative…
Converting Query Builder Files for Use in Dynamic Reporting
Reynolds has created a new reporting solution called Dynamic Reporting. It is a more robust and secure tool for creating and exporting reports. Because of…
Back to Basics: Tips to Maximize Customer Care
Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing…
Technology Is Here to Help You, Not Replace You
Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the…
