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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
4 Ways to Get an Angry Customer to Leave a Positive Review
Is all press actually good press? Recently, I typed ‘local mattress stores’ into Google Maps and without leaving the Google page I could view 30+…
Top 10 Don’ts of Dealership Television Ads
What makes a successful TV commercial, one that causes buzz at the water cooler the next day? In the last edition, Bruce Hughes and I reviewed the…
Is Your Accounting Department a Dino-Snore?
Technology is having a larger impact on dealerships today than it ever has. But most of the time the accounting office gets the short end of…
4 Simple Ways Your Dealership Can Stay Top of Mind
Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them do…
3 Ways to Convince Your Customer to Finance Through Your Dealership
When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has…
Top 10 Do’s of Dealership Television Ads
What makes one television commercial make a product fly off the shelves, while another goes completely unnoticed? It’s not a star actor, top-dollar special effects,…
The Best of 2015 – Top System Tips
The entire Reynolds crew and I would like to wish you the very best this holiday season and good fortune heading into the New Year. To…
