Providing the remote experience customers expect, preventing dealership theft with checks and balances, and using a combination of mining strategies to sell more vehicles to the right buyers — check out August’s Connected podcast episodes below!

Episode 39: Adapting to Remote Customer Interactions

We talk with Bill Cullen, general manager at Joseph Volkswagen of Cincinnati, about:

• Responding to newly shaped customer expectations.
• Simplifying the car-buying experience and removing barriers to purchase.
• Developing a unique brand to differentiate your dealership from competitors.

Watch Episode 39

Episode 40: How to Prevent Dealership Theft

Gary Reinhardt, product planning manager at Reynolds and Reynolds, shares the state of theft in the industry. He covers:

• Basic measures dealers can take to protect their assets.
• Motivation, opportunity, and execution of stealing.
• How COVID-19 has increased the risk of theft.

Watch Episode 40

Episode 41: How to Improve the Customer Experience

Noah Rice, account manager at Reynolds and Reynolds, speaks on the ever-changing expectations customers bring to the dealership. He discusses:

• Digitizing processes across departments.
• Offering real-time, virtual vehicle customization.
• Making ongoing investments in customer experience.

Watch Episode 41

Episode 42: Data Mining vs. Equity Mining

We speak with Hayley Holmes, product planning manager at Reynolds and Reynolds, about the differences and uses of equity and data mining. She shares:

• How to identify customers in the market who are ready to buy from you.
• The benefits of using both data and equity mining together.
• Why it matters, now more than ever, to target your existing customer base.

Watch Episode 42

Tune in every Wednesday to hear from industry experts and stay up-to-date with best practices for your dealership! You can find the podcast on YouTube, Apple Podcasts, and Spotify, or sign up for email notifications at reyrey.com/connected.

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