Enjoying what you’re reading? Sign up now.

Subscribe
Search

Connected Podcast: Your August 2020 Recap

Article Highlights:

  • Managing remote customer experiences, deterring dealership theft, and more.
  • Subscribe to stay up-to-date with best practices for your dealership.

Providing the remote experience customers expect, preventing dealership theft with checks and balances, and using a combination of mining strategies to sell more vehicles to the right buyers — check out August’s Connected podcast episodes below!

 

Episode 39: Adapting to Remote Customer Interactions

We talk with Bill Cullen, general manager at Joseph Volkswagen of Cincinnati, about:

  • Responding to newly shaped customer expectations.
  • Simplifying the car-buying experience and removing barriers to purchase.
  • Developing a unique brand to differentiate your dealership from competitors.

Watch Episode 39

 

Episode 40: How to Prevent Dealership Theft

Gary Reinhardt, product planning manager at Reynolds and Reynolds, shares the state of theft in the industry. He covers:

  • Basic measures dealers can take to protect their assets.
  • Motivation, opportunity, and execution of stealing.
  • How COVID-19 has increased the risk of theft.

Watch Episode 40

 

Episode 41: How to Improve the Customer Experience

Noah Rice, account manager at Reynolds and Reynolds, speaks on the ever-changing expectations customers bring to the dealership. He discusses:

  • Digitizing processes across departments.
  • Offering real-time, virtual vehicle customization.
  • Making ongoing investments in customer experience.

Watch Episode 41

 

Episode 42: Data Mining vs. Equity Mining

We speak with Hayley Holmes, product planning manager at Reynolds and Reynolds, about the differences and uses of equity and data mining. She shares:

  • How to identify customers in the market who are ready to buy from you.
  • The benefits of using both data and equity mining together.
  • Why it matters, now more than ever, to target your existing customer base.

Watch Episode 42

 

Tune in every Wednesday to hear from industry experts and stay up-to-date with best practices for your dealership! You can find the podcast on YouTubeApple Podcasts, and Spotify, or sign up for email notifications at reyrey.com/connected.

Share this Article

Driven by our 150-year legacy of product innovation and customer service, our vision for the future is to help dealers transform every aspect of their business and the customer experience.

Related Articles:

With the growth of online and contactless payments, businesses everywhere are providing efficiency and convenience to customers by adopting an online payment system. In order

When you have multiple stores, you want to make sure customers have the same convenient experience at each location. Consistent processes need to take place

It’s common for dealers and vendors alike to regularly revisit best practices for pre-owned sales. Everyone wants to unlock new ways of capturing some additional

The three-legged stool has always been a great symbol for organizational structure. The legs represent the principles that prop up your business, and each leg