Kasi Edwards
Senior Vice President, Marketing, Reynolds and Reynolds
Kasi Edwards is senior vice president of marketing at Reynolds and Reynolds. She is responsible for all marketing, including branding, advertising, communications, market research, and delivery of dealership marketing services. During her 23-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.
Articles by Kasi Edwards:
Copeland Chevrolet: “Far Exceeds the Competition”
Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.
Is one store hurting your group’s reputation?
When you have multiple stores, you want to make sure customers have the same convenient experience at each location. Consistent processes need to take place…
Striking a Balance Between People, Processes, and Technology
The three-legged stool has always been a great symbol for organizational structure. The legs represent the principles that prop up your business, and each leg…
Innovate and Excel: How to Create Your “Destination…
Auto Dealer Today recently published an article introducing the idea of a “destination dealership.” They defined this as: “…the type of facility that helps the
Patriot Automotive Group: “Profitability Comes Simple”
When you think about success and what it actually takes to be successful, what comes to mind? Is it a learned and practiced skillset that helps you…
The Best of Reynolds Video Podcast: Connected – Most Watched Episodes in…
In early March 2020, we introduced The Connected Podcast as a new platform to share best practices, strategies, and business tips on how to safely continue operations…
The Best of Fuel – Most Read Articles in 2020
2020 has been a year like no other for not just the automotive industry, but for all of us an individuals. As we look back…
What Your GM Can Learn From MLB GMs
wRC+, BABIP, WPA, MB/9, IR-A. Is this a foreign language? Did I just bang on the keyboard a few times? What does this have to…
Looking Ahead with the Shortening Innovation Cycle
It’s a risky business, predicting the future. Want an example from recent history? Go back to November of last year, right before anyone had ever…
5 Business Lessons from Netflix
Despite entering the market after Amazon Video, Netflix is the leading online streaming provider, holding 87% market share[1]. Why? Netflix continues to innovate and bring…
