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Jeff Adams

Product Planning, Reynolds and Reynolds

Jeff Adams is a Product Planning manager for Service applications at Reynolds and Reynolds.

Articles by Jeff Adams:

Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

I hear it all the time, “parts is partsthere’s not a whole lot we can change about our processes back there.” Not true. With automotive

People hate waiting. With overnight shipping, fast food, and quick lube centers, customers expect results in a hurry. Yet, they come to your service department only

I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family

I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a

Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial