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Ed Pontis

Director, Product Planning, CRM and Variable Ops, Reynolds and Reynolds

Ed Pontis is Director of Product Planning at Reynolds and Reynolds for CRM and variable operations solutions including Contact Management, docuPAD®, Desking and more. Ed was a director in a large international consulting firm, bringing in leading practices from these segments to Reynolds.

Articles by Ed Pontis:

Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When

With nearly two-thirds of Americans owning a smartphone and 90% owning some sort of cellphone, text messaging has become a regular form of communication. We’ve

Webster’s defines defection as “withdrawing support or help despite allegiance or responsibility.” How many times has your sales team experienced customer defection during price negotiations?

Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?

Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s

We’ve all been there before—you have a prospect in front of you, ready to buy a new car. While you may have initially thought this

A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear