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Aaron Peters

Consultant, Reynolds Consulting Services

Aaron is a Senior Business Consultant for Reynolds Consulting Services. As a consultant, he develops and implements processes from sales to service to help dealerships improve their profitability, solution utilization, and employee productivity. Prior to his consulting career, he spent over three years as a Regional Account Director for a digital marketing firm and 10 years as an Internet/BDC Sales Manager for an auto group in central New York.

Articles by Aaron Peters:

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during