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You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there

Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you

According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question

Look at the number of customers who visit your parts and service departments each day. Now compare that number with your sales floor traffic. Most

When working car deals, one of the most important things to keep track of is your contracts in transit. When using the Heat Sheet feature

It’s what I like to call the glasses revelation. When I was in junior high I noticed I couldn’t see the board without squinting. After