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“Scientia potentia est.” When translated from its Latin origins, this phrase takes the more familiar meaning, “knowledge is power.” Your customers have capitalized on that

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during

I hear it all the time, “parts is partsthere’s not a whole lot we can change about our processes back there.” Not true. With automotive

There were signs in 2016 hinting at what’s to come in the industry. We saw the decline, although modest, start to creep in. Historically, automotive

It was 1917 when the National Automobile Dealers Association was founded to fight a five percent luxury tax on automobiles proposed by Congress. How ironic,

Editor’s Note: This article was written by guest author Brett Slaughenhaupt, who was an intern in the Reynolds Marketing Communications department. Brett is a 3rd year English student

Taking the first step in looking for a new technology provider is difficult. Even more difficult, making sure you ask the right questions and take

The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re

Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When

As automotive retailers, we make every effort to scout, greet, qualify, and sell to potential customers on the front end. We advertise in print, digital,