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According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Imagine this scenario: You plan a vacation. You pack and prepare. You’re ready to relax. But do you? Or are you calling the dealership for

Digital marketing is a crucial part of how dealers capture customer attention and attract people to the dealership. But, with all of the digital channels

Computer Assisted Instruction (CAI) courses are automatically assigned to dealership employees based on the ERA-IGNITE screens and functions they can access. As a manager or system

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

We’ve all seen it—customers focused on their phones to pass the time while waiting in your dealership, especially your service department. Maybe they are scrolling

The major issue plaguing car dealerships for the last several years has been margin compression. Dealers have effectively combated this by simply selling more vehicles,

Some will say appraising a vehicle is one of the easier jobs within a dealership. “All you have to do is look in the book