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If you pick up a report listing the most successful dealerships nationwide, nearly each one would identify success based on revenue. When I sit down

Every seller wants the new buyer – Samsung wants the Apple customer, UnderArmor wants the Nike customer, and Burger King wants the McDonald’s customer. And

One of the key struggles I continue to hear from dealers is the inability to attract and retain employees. Turnover has become a normal part

We’ve been saying it: The world, and everything in it, is going digital. Where does your dealership fall on the digital spectrum? Answer the questions

Does your dealership’s website suffer from TARCAC (Tumbleweeds Are Rolling and Crickets Are Chirping) syndrome? Have you tried every method out there, but no matter

You’ve increased your parts price levels by just a few cents, but do you know how much that is affecting your bottom line? Two ERA-IGNITE

Customers are continuously demanding better buying experiences. The Salesforce State of the Connected Customer report says 56% of customers actively seek to buy from the

As vehicle profit margins shrink, your dealership needs to increase revenue to stay successful. This means selling more vehicles more profitably, scheduling more service appointments,

Do you know your wholesale profit? What about loss? If your wholesale profit is fine, is fine really the goal? Even if you’re keeping tabs

The deal negotiation process is something dealership sales staff and customers know too well as a long and inefficient part of the sales cycle. How