The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing out on as much as $99 billion in revenue each year. How long has it been since your customers last visited your dealership? What could bringing them back mean for your business?
Bring Them Back Before They Forget You
When customers reach the critical point where they have defected, it’s important to get their attention back from where they turned for service. Every 20 customers brought back means $10,000 per year in potential revenue for your service department, so how should you get them to return?
There are definitely wrong ways to bring them back! Check out the video above to see how to do it right with direct mail campaigns.
One of the key struggles I continue to hear from dealers is the inability to attract and retain employees. Turnover has become a normal part…