Enjoying what you’re reading? Sign up now.

Subscribe
Search

Don’t Be a Bore: Entertain and Engage with Technology

Article Highlights:

  • Your customers are disinterested and it's affecting your business.
  • Break free from the "status quo" experience.

Do you have customers yawning in F&I?

What about people cat napping in the showroom?

Your customers are disinterested and it’s affecting your business.

People don’t show up expecting a bag of popcorn and 3D glasses, but they do expect a process that isn’t going to put them to sleep.

Here are three things you can do to make your dealership a little more lively.

Engage Customers Sooner

We all know the car-buying process is not something people are jumping up and down to experience. 88% of customers shop online for vehicles. How do you get in front of them if they are spending most of their time online before stepping foot into a dealership?

Engaging your customers is as simple as using a webcam to connect with them during their first interaction online. Not only are you creating a lasting impression, but you are gaining information and speaking with them earlier in the buying process.

Make Better Use of Their Time

The car-buying process takes time—time waiting for F&I which often leaves customers alone on their phones. Salespeople should take advantage of the time by starting an accessories discussion. What does that typically look like today? Are paper pamphlets being used or are you just scrolling through the manufacturer’s website?

Adding a little technology in the accessories department might just win the battle, taking up all of the extra time your salespeople are fighting with.

Avoid the Paper Cuts

Forests cringe at the thought of the your F&I process. Not because it is boring, but because your customers are drowning in paper.

Welcome them into your office with a digital system that shreds all of the preconceived notions of F&I, opening the door to selling more add-ons.

Conclusion

You can sit there and say it is the “industry standard” and people know what they are getting into when they walk into a dealership to purchase a car, but who wants to be status quo?

With a few technological tweaks, customer engagement increases, and so do your profits.

Even Reynolds is engaging their customers in a new, state-of-the-art way. Using webcams, interactions with our customers are becoming more personal.

Check out what Reynolds is doing at www.reyrey.com/engage.

Share this Article

Director of Sales, Business Development Center

Kristine Ford is the Director of Sales in the Business Development Center at Reynolds and Reynolds. Kristine has been a salesperson, sales manager, and now sales director bringing her over 19 years of experience and understanding to dealerships around the U.S. and Canada.

Related Articles:

You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there

Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools