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Parts and Service

Tips and best practices for those working in fixed operations.

Automotive News has published many articles about service departments turning to text messaging over the past few years. One article noted customers who made an appointment and received a

More than ever,  dealerships must focus on customer retention. Many dealerships are making changes in their processes to increase it. Maybe you’ve added a free

Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service

Right now, over 63 million cars on the road in the United States have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers

Editor’s Note: This article was written by guest author Jordan Collins, who was an intern in the Reynolds Marketing Communications department. Jordan is a 4th

Look at the number of customers who visit your parts and service departments each day. Now compare that number with your sales floor traffic. Most

Digital marketing is a crucial part of how dealers capture customer attention and attract people to the dealership. But, with all of the digital channels

We’ve all seen it—customers focused on their phones to pass the time while waiting in your dealership, especially your service department. Maybe they are scrolling

Where does the accessory sale typically fall short? It’s not really the sale; that’s the easy part. It’s the pricing, part ordering, part delivery, installation,

I hear it all the time, “parts is partsthere’s not a whole lot we can change about our processes back there.” Not true. With automotive