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Dealership Wide

Issues that affect anyone working in an automotive dealership.

The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing

A study done by Forrester Consulting found that inbound phone calls make up over 25% of all sales. These phone customers are buying faster, spending more, and

Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just

My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership

As 2017 comes to a close, Reynolds and Reynolds would like to wish you a Happy New Year. To pay tribute, we wanted to give you

You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there

Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools

Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make