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Dealership Wide

Issues that affect anyone working in an automotive dealership.

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you

According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question

Do you have customers yawning in F&I? What about people cat napping in the showroom? Your customers are disinterested and it’s affecting your business. People

Nearly every dealer will tell you how proud they are of the jobs they create in their community. Yet every dealer will also tell you

Imagine this scenario: You plan a vacation. You pack and prepare. You’re ready to relax. But do you? Or are you calling the dealership for

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

We’ve all seen it—customers focused on their phones to pass the time while waiting in your dealership, especially your service department. Maybe they are scrolling

The major issue plaguing car dealerships for the last several years has been margin compression. Dealers have effectively combated this by simply selling more vehicles,

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That